Brand: Apple Products (iPhone, Apple watch, Apple laptop)

-Identify the brand and the products you purchase from this brand.

-Discuss your level of loyalty

-Discuss the ways the firm has communicated about the brand that has led to your loyalty using specific examples

-Discuss what has made you loyal to this brand - what does the brand mean to you (image or performance), how do you respond to the brand (feelings or judgements)

-Discuss your level of engagement using the 4 levels of engagement (behavioral loyalty, attitudinal attainment, sense of community, active engagement)