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Brand associations beliefs should be based on all of the following key dimensions, except: Group of answer choices Strength Favorability Uniqueness All of the Above
Brand associations beliefs should be based on all of the following key dimensions, except: Group of answer choices Strength Favorability Uniqueness All of the Above None of the Above
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Fundamentals of Management
Authors: Stephen P. Robbins, David A. DeCenzo
8th Canadian edition
133856747, 978-0133856743, 978-0134283593
