1. Brand loyalty involves

	A.	only low-involvement purchasing situations.
	B.	the consistent repurchase and preference toward a particular brand.
	C.	brand preference toward several brands.
	D.	passive information seeking and evaluating products after (rather than before) purchases are made.

1. An impulse product can be best defined as a(n)

	A.	unplanned purchase.
	B.	low-involvement purchase.
	C.	novelty or escape purchase.
	D.	purchase characterized by high brand loyalty.

Trade shows, premiums, and demonstrations are examples of

	A.	sales promotion.
	B.	publicity.
	C.	advertising.
	D.	personal selling