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Brand loyalty refers to Group of answer choices d . the willingness of consumers to try a new product in a product line based upon
Brand loyalty refers to
Group of answer choices
d the willingness of consumers to try a new product in a product line based upon their satisfaction with other products in the line.
e the faith that other products manufactured by the same company with the same brand name will be of the same quality.
b a favorable attitude toward and consistent purchase of a single brand over time.
c a formalized agreement of a vendor to carry one brand over another because it views the quality of that brand to be superior to all others.
a the group of brands that a consumer would consider acceptable from among all the brands in the product class of which he or she is aware.
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