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Brand Management: Critically discuss Keller's brand equity model and apply ON Walmart products. Thereafter, conduct research into at least four psychological and sociological factors influencing
Brand Management:
Critically discuss Keller's brand equity model and apply ON Walmart products. Thereafter, conduct research into at least four psychological and sociological factors influencing consumer decision making and develop a branding strategy based on your research and data analysis. The strategy should propose forecasted responses and the conversion rate of prospective consumers.
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