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Brand managers know that increasing promotional budgets eventually result in diminishing returns. The first one million dollars typically results in a 2 6 % increase
Brand managers know that increasing promotional budgets eventually result in diminishing returns. The first one million dollars typically results in a increase in awareness, while the second million results in adding another and the third million in a increase. Andrewss product Ate currently has an awareness level of While an important product for Andrews, Ates promotion budget will be reduced to one million dollars for the upcoming year. Assuming that Ate loses onethird of its awareness each year, what will Ates awareness level be next year?
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