Question
Brand managers know that increasing promotional budgets eventually result in diminishing returns. The first one million dollars typically results in a 26% increase in awareness,
Brand managers know that increasing promotional budgets eventually result in diminishing returns. The first one million dollars typically results in a 26% increase in awareness, while the second million results in adding another 18% and the third million in a 5% increase. Andrewss product Axe currently has an awareness level of 80% . While an important product for Andrews, Axes promotion budget will be reduced to one million dollars for the upcoming year. Assuming that Axe loses one-third of its awareness each year, what will Axes awareness level be next year? Select: 1Save Answer 58% 53% 74% 79%
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started