brand	memory	weight	number of fonctions	display screen	price
pointed	2	1	3	3	5
casio	3	3	3	2	3
texas	5	3	5	5	2
hp	3	1	3	2	2
order of importance
importance
minimum threshold

The order of importance of the criteria for choosing a calculator is as follows: (from most important to least important): memory, price, display screen, number of functions, weight. The minimum threshold established by the participants in the study for each of the selection criteria is as follows memory = 3 weight = 4 number of functions = 5 display screen = 1 price = 3 Your boss wants different answers to the following questions: 1) Which brand of calculator does the co-consumer care about most according to the linear rule. - Briefly explain what you need to do according to this rule (be careful, you must find the importance) -Demonstrate your approach (logic and calculation) 2) Next you must have from the data of this multi-attribute model two strategies that the manufacturer of the calculator you have chosen could use to improve or change the consumer's attitude towards this brand. 3) Propose to your boss an advertisement based on one or both of the strategies you suggested in #2. 4) Finally, he wants you to weigh the options and determine the best choice using the disjunctive rule: -explain what you should do according to this rule explain what you need to do according to this rule - demonstrate your approach