Brand Performance Measure

Number of Shoppers = Brand A Brand B Brand C Brand D Brand E Category Purchase Total Shopper 1 2 5 2 Shopper 2 3 2 0 2 Shopper 3 0 N O IN 0 Shopper 4 4 3 0 Shopper 5 - OO 3 8 3 1 Brand Purchase Total Number of Buyers Market Share (%) Penetration (%) Purchase Frequency Purchase Rate Category Purchases by Buyers of Brand SCR (%) Shopper 1 Shopper 2 Shopper 3 Shopper 4 Shopper 5 100% Loyals (%)