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Brand positioning is Select Answer(s) A brands mental imprint in a consumers mind The position of the brand in a magazine or online The location
Brand positioning is Select Answer(s) A brands mental imprint in a consumers mind The position of the brand in a magazine or online The location of the brand in a retail store (e.g., upper shelf
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Management
Authors: Richard L. Daft
12th edition
978-1118582695, 1118582691, 9781118801277, 111880127X, 978-1285861982
