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Brand promise is about delivering what is promised and the total customer experience. 1) True 2) False uestion 14 ( 3 points) Segmentation is the

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Brand promise is about delivering what is promised and the total customer experience. 1) True 2) False uestion 14 ( 3 points) Segmentation is the process of aggregating a broad population into homogeneous groups that have common needs and is a critical first step in the STP process. 1) True 2) False

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