Brand promise is about delivering what is promised and the total customer experience. 1) True 2) False Question 14 (3 points) Segmentation is the process of aggregating a broad population into homogeneous groups that have common needs and is a critical first step in the STP process. 1) True 2) False Question 15 (3 points) As described in the market today, collaboration is customers working together for a befter product. 1) True 2) False