Brand Report

( I choose Amazon as my brand )

choose a current, relevant brand to perform marketing intelligence on. The assessment will revolve around potential market opportunities or threats, ideal target market, marketing mix selection, or any other pertinent marketing assessment. It will include the Brand selected, marketing intelligence tools and research design utilized (ie, online research, exploratory research, interviews, etc), the marketing objective, the type of primary and secondary data needed, explanation of the intelligence and its importance to guiding proper marketing decisions. This report is strictly focused on marketing research and intelligence that can be useful for a marketer to determine the right strategy. No Marketing Strategy will be reported. This report is NOT a summary of research that a brand has done, but instead an application-based report, where you will provide the recommendation of how the research should be conducted and why, based on the above parameters.

Text book MR2 by Brown, Sutter