Brand Research

• Gymshark- research the well-known brand and describe why consumers are drawn to it. Describe the competitor, Nike and compare the two brands in terms of positioning.
  • Are they positioned differently?
  • What are the points of differentiation? Research Required.

Brand Message Analysis

How do the brands communicate with their target market? Analyzing the message strategies now and over time is an excellent exercise to understand how the brand remains successful.

Find an older and one recent commercial for each of the brands. Note: YouTube has numerous vintage and new commercials. New commercials may also be found on the brand's website. How to cite and reference a YouTube video.

Describe the two commercials and include the video link.

What is the overall message of the brand? Explain in depth.

Brand Application

Analyze the brand messages. Consider how the messages build brand loyalty. Research Required.