Brand: Sour patch Kids

Research

Background Brief overview of the company you've chosen.

Social media overview Outline what the company is doing via social media including detail for each social media channel.

Strategic analysis Hypothesize on the business objective behind this brand's social media activity.

Campaign efficacy In your estimation, is this an effective social media marketing campaign? What's working? What's not?

Results Please include anything that can be gleaned from your research on the results of the campaign (additional sales, followers, etc.).