Brand X and Brand Y are both new brands of tablets. Proportion of people who have more positive initial impression towards Brand and Brand Y are 70% and 30% respectively. Consumers who like Brand X more are usually professional users who tend to be more conservative and slow in making comment. 1. Comment on the following statement: "Under Information Cascade, the sales volume of Brand X should be larger as a greater proportion of people prefer Brand X". 2. (2) Suppose you are the sales manager of Brand X, with insight from behavioral economics, what is the potential challenge to Brand X in the online rating environment? And how could you develop a strategy to deal with the challenge