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Brand X Brand Y MSRP $5.29 $4.99 Volume Discount 30% 35% Promotion Allowance 15% 12% Unit Cost $1.18 $0.74 MSP 3.70 3.24 Per Unit Margin

Brand X Brand Y MSRP $5.29 $4.99 Volume Discount 30% 35% Promotion Allowance 15% 12% Unit Cost $1.18 $0.74 MSP 3.70 3.24 Per Unit Margin 2.52 2.50 Gross Margin % 68% 77%

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