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Brand X is a popular clothing brand that has been in business for over a decade. In recent years, the brand has experienced a decline

Brand X is a popular clothing brand that has been in business for over a decade. In recent years, the brand has experienced a decline in sales and brand recognition. A new marketing team has been hired to help rebrand the company and increase sales. How can the marketing team utilize brand management strategies to revitalize Brand X and regain market share?

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1 Brand Positioning Conduct market research to identify the target audience and understand their needs and preferences Based on the insights gained re... blur-text-image

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