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(Brandenburger & Nalebuff; The right game: Use game theory to shape strategy). The different elements of the game may be referenced using the acronym: a.
(Brandenburger & Nalebuff; "The right game: Use game theory to shape strategy"). The different elements of the game may be referenced using the acronym: a. PARTS b. PEST c. SWOT d. GAME e. VALU
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