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Brand-name generation research Group of answer choices estimates product preferences and performance in a given market helps in determining the overall product strategy for a
Brand-name generation research Group of answer choices estimates product preferences and performance in a given market helps in determining the overall product strategy for a product, the price that the market will bear for the product, and the promotion that is appropriate in light of the competition evaluates the good/service offering and the related marketing mix in light of the different target markets tests brand names and logos
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