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Brandon's Seafood plans a promotional discount on shrimp dishes for two weeks, reducing the price from $15.00 to $12.50. Marketing expenses are $1500. Brandon expects

Brandon's Seafood plans a promotional discount on shrimp dishes for two weeks, reducing the price from $15.00 to $12.50. Marketing expenses are $1500. Brandon expects shrimp dish sales to increase by 25%, while fish dish sales may decline by 15%. Weekly figures are:

Product

Sales Price

Variable Costs

Sales Volume

Shrimp dishes

$15.00

$7.50

300

Fish dishes

$12.00

$6.00

200

Requirement: Determine the expected impact on sales and profitability and recommend whether Brandon should proceed.

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