Question
Brands cannot be expected to last forever versus there is no reason for a brand to ever become obsolete. Please argue one of the these
Brands cannot be expected to last forever versus there is no reason for a brand to ever become obsolete. Please argue one of the these positions. Please also use references.
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Position Brands cannot be expected to last forever Brands are a crucial component of business success but it is unrealistic to expect them to last for...
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
