Brands have grown in popularity and with global business, we now have global brands. According to Chitakornkijsil (2012) "The ubiquity of brands across global socio-ecological and socioeconomic groups has been at the forefront of the development of the global economy..." (online). There is now a connection between global social networking and global branding. Discuss two the four strategies that companies should implement to develop the brand globally but also manage the global social networking counterpart.

Class,

Why are some brands able to become global brands?