Question
Brass Ltd. manufactures three products, Swans, Ducks and Chicks. The present net annual income from each item is as follows: Swans Ducks Chicks Total $
Brass Ltd.manufactures three products, Swans, Ducks and Chicks. The present net annual income from each item is as follows:
Swans
Ducks
Chicks
Total
$
$
$
$
Sales
50,000
40,000
60,000
150,000
Variable costs
30,000
25,000
35,000
90,000
Contribution
20,000
15,000
25,000
60,000
Fixed costs
17,000
18,000
20,000
55,000
Profit/(loss)
3,000
(3,000)
5,000
5,000
Brass Ltd. is concerned about its poor profit performance, and is considering whether or not to cease selling Ducks. It is felt that selling prices cannot be increased or lowered without adversely affecting net income. $5,000 of the fixed costs of Ducks are direct fixed costs which would be saved if production ceased. All other fixed costs will remain the same.
a) Advise Brass Ltd. whether or not to cease production of Ducks.
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