Brazil is the fastest growing fragrance market on earth. The people love anything perfumed. Everyone who can spends something on scented products, from perfume to air fresheners to toilet cleaners. For the fragrance industry, Brazil is the perfect storm. Even car dealers are fragrance-obsessed. From Aston Martin dealership to toilet cleaners, everybody wants a good smell. Givaudan is among the big companies in Brazil that are competing in the fragrance business. Scented washing detergent is one of Givaudans products being marketed to low-income consumers. The magical moments- real example: In the North of Brazil lives very low-income consumers; there was a couple with four kids. The six of them would share the two beds. And although they were extremely poor, one of the best moments their day was when they went to bed. Why? Because they owned just one bed sheet for each bed, but the woman would wash it every day. This washing powder would make the bed sheet very clean, and above all, perfumed. It was a way for her of inclusion, to be able to afford. If she could not afford perfume itself, fragrance would come through products that she used in the house.

Required: A. Discuss the main ethical issues related to consumers from marketing in a global context. B. Do you think the poor consumers of the fragranced laundry detergent could be considered vulnerable consumers in this instance? Discuss why, or why not