Brazilian retailer RBF Inc. entered the Vietnamese market in 1996. The company hoped to copy the success of its hypermarket strategy that helped them win over the various Latin markets. Brazilian consumers are willing to compromise service and quality for lower prices, but RBF Inc. found that Vietnamese consumers were not willing to make the same sacrifice. Vietnamese shoppers are more likely to respond to promotional sales than regularly low-priced products. In addition, Vitnamese known for. consumers have high expectations for customer service, something RBF Inc. is not Assuming you were able to conduct research prior to market entry. Explain the steps involved in undertaking the research process for the case above