Question
BrazilMotors in Question one wants to promote its brand and products to create awareness and increase the sale of its products 2.1 Explain various promotion
BrazilMotors in Question one wants to promote its brand and products to create awareness and increase the sale of its products 2.1 Explain various promotion mix tools that you will use for BrazilMotors to create awareness about the brand and products. (10 Marks) 2.2 Explain any five online marketing tools that you will use to increase sales for BrazilMotors cars. (10 Marks) 2.3 In designing an advertising campaign for BrazilMotors, which would you find more useful, information about customer demographics or information about customer life style? Give an example of how you would use each type of information (10 marks) 2.4 How does market segmentation differ from product differentiation? What are the factors that should be considered while selecting the segments?
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