break even, given the above short run demand curve and the pending budget needs of King's bus company? (It is not required but, if you are keen and capable, you may want to take a step further to suggest a better price that would give Mr. King the highest revenue.) Would the same type of strategy work in the long run? Why or why not? What would you recommend Mr. King to do? (As mentioned, the Singapore government manages to provide a one-shot $20 million subsidy. Assume also that, for simplicity, each of the year's 365 days has the same demand curve. Again, you may want to take a step further to suggest a better price to maximize the revenue.)