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Breakeven analysis. 5a.The estimated fixed production cost for a celebrity cookbook is $100,000, and the labor cost of producing a book is $2.50 per book.
Breakeven analysis.
5a.The estimated fixed production cost for a celebrity cookbook is $100,000, and the labor cost of producing a book is $2.50 per book. If the publisher desires a profit of $25,000 and expects to sell 10,000 books. What should be the breakeven selling price for the book? [1pt]
5b. Please explain if it is sufficient to only consider the breakeven point in determining the pricing strategy. [1 pt].
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