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Breakfast cereals have been around for a long time. But when Kellogg's creates a campaign to encourage consumers to buy it Special K brand, what
Breakfast cereals have been around for a long time. But when Kellogg's creates a campaign to encourage consumers to buy it Special K brand, what is Kellogg's trying to generate?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
