Brella, Inc., a wholesaler of umbrellas, raincoats, and ponchos, is implementing a contingency management approach to adapt to different market conditions. Which of the following actions best exemplifies the contingency management approach for Brella, Inc.?

Scenario: Brella, Inc. recognizes the varying demands and preferences of its target markets. For regions with high rainfall and frequent storms, the company maintains a larger inventory of umbrellas and raincoats to meet the specific needs of those areas. However, in regions with predominantly sunny weather, the company adjusts its inventory and focuses more on marketing and selling ponchos for occasional rain events. Brella, Inc. regularly conducts market research and analyzes customer trends to tailor its product offerings and marketing strategies based on the specific market conditions.

a$.$

Brella, Inc. maintains the same inventory and marketing strategy across all regions, regardless of weather patterns or customer preferences.

b$.$

The company does not conduct market research or analyze customer trends to inform its product offerings and marketing strategies.

c$.$

The company follows a rigid marketing strategy and does not make any changes based on market conditions.

d$.$

Brella, Inc. offers the same product mix and marketing approach to all target markets, regardless of their specific needs.

e$.$

Brella, Inc. adjusts its inventory and marketing strategies based on the specific weather patterns and customer preferences in different regions.

f$.$

The company solely relies on historical sales data without considering current market conditions.