Brennans fruit market has evolved over the years especially when the children of the founder started working in the fruit shop. They expanded to include same day fresh delivery and even tried new virtual techniques to involve customers in selecting fruit for home delivery. It was a perfect business model during the pandemic year 2020.

Now in 2021, at the regular family meeting, the parents disclosed that he has received an offer from Coles to sell the business to them. He says that they are considering accepting the offer since they have been thinking of retiring. The children are all upset as they are concerned that their jobs will disappear or at the least they will no longer have a future in managing and trying new ways of innovating the business.

1.Why do you think Coles wants to buy Brennans? (maximum 100 words)

2.Is the virtual fruit selection IP? (maximum 50 words)

3.What other possible exit strategies could you create so that the children could retain ownership yet the parents could receive money for their retirement? ( maximum 100 words)