Question
Write a marketing plan on PEPSI (1800-2000 words) which include the following. Executive summary Introduction Objectives Marketing strategy: Segmentation, targeting and positioning Product Marketing tactic
Write a marketing plan on PEPSI (1800-2000 words) which include the following.
Executive summary
Introduction
Objectives
Marketing strategy: Segmentation, targeting and positioning
Product
Marketing tactic plan: Marketing mix
Implementation
Evaluation
Conclusion/future recommendations
Step by Step Solution
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Executive summary Since its establishment in 1898 Pepsi has grown to become one of the leading soft drink companies in the world The company has a wide range of products including Pepsi Diet Pepsi Mou...Get Instant Access to Expert-Tailored Solutions
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Step: 3
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