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Brian is the brand manager for Bake 'n Bite Pastries. His job requires him to coordinate several aspects of the brand, right from the design

Brian is the brand manager for Bake 'n Bite Pastries. His job requires him to coordinate several aspects of the brand, right from the design to the distribution of the product. Although he does not report to any of the teams being coordinated, he still plays an active role in managing the product. In the context of horizontal linkages, Brian is _____. Question 11 options: 1) a liaison 2) a full-time integrator 3) the head of a task force 4) a team leader

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