Question
Brick and Mortar stores and online businesses have perspectives regarding competitive advantage. With their different perspectives in mind, evaluate how and why their strategies differ.
Brick and Mortar stores and online businesses have perspectives regarding competitive advantage.
With their different perspectives in mind, evaluate how and why their strategies differ. What recommendations would you make to brick and mortar stores to capitalize on how they can compete more effectively with online businesses?
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Market Based Management
Authors: Roger Best
6th edition
130387754, 978-0130387752
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