Bridgett Sandals is a Jamaican company that was formed over two decade ago. The company is very profitable and has a wide consumer base locally. Bridgett Scandals conducted a feasibility study and recognized that their main rival has opened two stores in the Caribbean. Bridgett Sandals company has a store in every city centre locally. They mainly employ high school graduates and offer training to their staff. The company's CEO has decided to prep-are a company submission outlining the reasons for the company to expand overseas.

Question 1 (30 Marks) Required W-rite a proposal for the CEO to take the board of directors outlining the various considerations for foreign investments. Consider the four (4) key causes of globalization in your answer. (20 marks)

Question 2 a) Describe the two (2) advantages and two (2) disadvantages of standardized international marketing strategy. (10 marks)

b) Describe two (2) advantages and two (2) disadvantages of customized international marketing strategy. (10 marks).

c) Suggest a strategy for Bridgett Sandals and justify your response. (10 marks)