Brief As part of the formal assessment for the programme you are required to submit a Martech Data Plan report. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments. Learning Outcomes (LO): After completing the module, you should be able to: 1. Assess digital metrics and analytics to produce relevant insights and improve marketing decision-making at an advanced level. 2. Develop a high level of knowledge of key marketing technologies to improve marketing operations and customer experience underpinned by research and core strategic marketing frameworks 3. Apply and evaluate analytical software and techniques at an advanced level 4. Demonstrate a high level ability to use data to evaluate and predict consumer behaviour, supporting evidence-based marketing strategies. 5. GA1 - Discipline Expertise: Knowledge and understanding of chosen field Students will possess a range of skills to operate within this sector, have a keen awareness of current developments in working practice and be well positioned to respond to change. All learning outcomes must be met to pass the m