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Brief Case: Building ModelsThe Paralyzed Veterans of America ( PVA ) is a philanthropic organization sanctioned by the U . S . government to represent
Brief Case: Building ModelsThe Paralyzed Veterans of America PVA is a philanthropic organization sanctioned by the US government to represent the interests of those veterans who are disabled. For more information on the PVA see the opening of Chapter To generate donations, the PVA sends out greeting cards and mailing address labels periodically with their requests for donations. To increase their efficiency, they would like to be able to model the amount of donations based on past giving and demographic variables on their donors.
The dataset PVA contains data on donors who gave to a recent solicitation. There are predictor variables and response variable. The response variable GIFTAMNT is the amount of money donated by the donor to the last solicitation. Find a model from the predictor variables using any model selection procedure you like to predict this amount. The variables include:
Variables based on the donors ZIP code
MALEVET Male veteran
VIETVETS Vietnam Veterans
WWIIVETS WWII veterans
LOCALGOV Employed by local government
STATEGOV Employed by state government
FEDGOV Employed by federal government
Variables specific to the individual donor
HOMEOWNER
HIT Number of times donor has responded to mail order offers other than PVAs
CARDPROM Number of card promotions received lifetime
MAXADATE Date of most recent promotion received in YYMM Year Month format
NUMPROM Number of promotions received lifetime
CARDPRMNumber of card promotions received in last months
NUMPRMNumber of promotions received in last months
NGIFTALL Number of gifts given lifetime to date
CARDGIFT Number of gifts to card promotions given lifetime to date
MINRAMNT Amount of smallest gift to date in $
MINRDATE Date associated with the smallest gift to dateYYMM format
MAXRAMNT Amount of largest gift to date in $
MAXRDATE Date associated with the largest gift to dateYYMM format
LASTGIFT Amount of most recent gift in $
AVGGIFT Average amount of gifts to date in $
CONTROLN Control numberunique record identifier
HPHONED Indicator variable for presence of a published home phone number:
CLUSTERMarketing Cluster Codenominal field
CHILDREN Number of children living at home
Response variable
GIFTAMNT Response variableamount of last gift in $
Assess how each variable has potential for answering the problem. Thank you!
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