Brief for Semester TB1/2, 2023-24 Assessment 1 - LO1 Multiple Choice Test (15%) You will complete a short test with 15 multiple choice questions. This should take no more than 30 minutes. The test will be conducted in the classroom, under exam conditions. Assessment 2 - LO3 (60%) - Individual Essay Choose any company that operates in the UK based on the below mentioned industries only. Using the knowledge that you gained during the module and using the example of the company that you chose, answer the following questions: 1. Conduct PESTLE, SWOT and Porter's Five Forces analyses for the company of your choice (50%). 2. Identify the most important external factors influencing the operations of the chosen organisation (10%). 3. Analyse and discuss how the external factors affect company's goals (40%)