Brief: In Chicago, there's a famous restaurant called Alinea. It's one of only a handful of restaurants in America that have earned the coveted 3-star Michelin rating, making it one of the best restaurants in the world. But if you ask people who've dined there what makes it unique, most will tell you that, somehow, it's notjustthe food.

Alinea is anexperience.The food, artistic and delicious as it is, wouldn't garner its full effect if each course (there are about 20 in all) didn't arrive just in time, perfectly ordered, with each dish complementing the one before it and simultaneously enhancing the one scheduled to arrive next. There's a natural flow to the meal -- a rhythm. Each course serves a purpose, like the individual instruments of an orchestra.

The end result is something enticing, captivating, and memorable -- andfun. Really fun. Most importantly, the end result sells people. It compels them to write glowing Yelp reviews. It makes Alinea the topic of conversation. The end result drives people back again and again.

Based on the above brief, as a copywriter, you will require to come up with a promotional copy to promote the restaurant through the application of Bob Stone's Gem: The 7-Step Formula.