Question
Brief You are a recently appointed Supply Chain Manager at a global consumer electronics company, Green Buz, which is known for its excellent quality and
Brief You are a recently appointed Supply Chain Manager at a global consumer electronics company, Green Buz, which is known for its excellent quality and sustainability commitment. The company is developing a strategy to move distribution channels to serve the growing eCommerce market. Traditionally, Green Buz has sold to large distributors and has used a combination of customer collection and delivery to a large customer warehouse. Currently, Green Buz has one rigid body truck with outsourced maintenance and 1 driver, and a stores person who acts as a relief driver. Green Buz feel that it is time to offer direct shipping to customers in the UK and EU. The Marketing department has been working hard and is ready to launch a campaign. They are keen to get sales and distribution figures weekly. Marketing has designed packaging in conjunction with the supply chain department, supply chain and operations are working on stocks to be ready for the promotions. Finance has approved a budget and wants monthly updates on operations. Management would like to begin offering this service in 2 months' time. As part of this strategy, you have been asked to look into a strategic Third-Party Logistics (3PL) partner. Your brief is to write a report to the board advising them on the following aspects. You and your SCM team must work together to cover all aspects of this new venture and then consider the elements as a whole SCM strategy. Outsourcing: Outlining the process involved. Analysis of the various options for Outsourcing, Subcontracting, and Partnering. Outline the merits and limitations of each approach. Risk: Outline a Supply Chain Risk assessment for this project. Identify strategies for managing associated risk. Recommend elements of Control Tower that could be useful. Negotiations: Prepare a brief for the negotiation process. Selection and Brief for each team member. Understanding and aligning the internal teams' interests. Service Level Agreement (SLA) The SLA should be part of the negotiation process. Outline the components of the SLA to be agreed. Outline the metrics to be agreed to cover Reliability, Responsiveness and Agility, in line with the SCOR process. Global Sourcing Recommend suitable modes of transport within this new supply chain structure. Outline the implications of Incoterms and customs on this supply chain. Highlight Costs implications Instruction
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