Briefing Note $2$ centres on the following scenario.

Your boss asks you for your opinion on their new business idea. They wish to open up a cheese$-$making operation in Northern Ontario and sell European$-$inspired cheeses for the Canadian and International markets. For the first batch of products, your boss envisions making the following cheeses:

Roquefort

Camembert de Normandie

Parmigiano Reggiano

Boursin cheese

As far as you can tell the business plan is sound. What is your advice, and what grounds do you base this advice on$?$

The decision box will include a checkbox for yes and a checkbox for no$.$ Indicate you opinion of this idea in one of the boxes.