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Briefly describe 4 different types of bid strategies for paid ads. How can you improve an ad's position without increasing the bid?Describe the bid strategy

Briefly describe 4 different types of bid strategies for paid ads. How can you improve an ad's position without increasing the bid?Describe the bid strategy you are using in your simulation, and any changes you may be planning to make in thisstrategy.

- Attached is the book and authors, readings are chapter 6 & 7

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Principles of Marketing

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