1. Briefly describe the factors that have played a role in your company of choice being an industry market. Speak in terms of localization, centralization/decentralization, financial operations, financial management, and customer target market .
2. Describe the two-stage process typically followed during global market segmentation.
3. Explain the cultural and political issues that your company must address before entering your new market. Evaluate the pros and cons of standardization.
4. Using knowledge gained from your textbook readings and other resources, describe how your company can leverage competitive advantages within your country or region of choice.

Topic: Starbucks entry and expansion strategy in China