Question
Briefly describe the marketing campaign concept you are proposing in your marketing plan. Be sure to include the following: Who is the target audience? What
Briefly describe the marketing campaign concept you are proposing in your marketing plan. Be sure to include the following:
- Who is the target audience?
- What is your goal?
- What approach and strategy are you using for the campaign?
What is your proposed promotion mix, and which specific marketing communication tools will you use? Why do you think this is the right promotion mix for achieving your goals with this audience?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
