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Briefly describe the three generic strategies -- overall cost leadership, differentiation, and focus -- and which of these are used or needed at Campbell Soup.
- Briefly describe the three generic strategies -- overall cost leadership, differentiation, and focus -- and which of these are used or needed at Campbell Soup.
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Organizational Behavior: Managing People and Organizations by Ricky W. Griffin
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Auditing Cases An Active Learning Approach
Authors: Mark S. Beasley, Frank A. Buckless, Steven M. Glover, Douglas F. Prawitt
2nd Edition
0130674842, 978-0130674845
