1. Briefly describe the triple-A framework discussed in the course. What is the goal of the framework? What are the three "A's"? Please describe the role of each "A", and provide one example of each. How do the three A's interact to create competitive advantages for a firm?

[10 marks]

1. How are the strategical decisions of a firm captured by this framework? In which of the three "A's" would the strategical decisions of the firm be categorized?

[5 marks]

1. Briefly apply the triple-A framework to the Capital One Financial Corporation case that we have discussed in class. What did Fairbank and Morris perceive to be the relevant resources and capabilities of Signet in regards to its credit card division when they decided to join it (name at least two items)? And how was their strategy designed to fully incorporate these resources and capabilities?