• Briefly describe your business, your target audience, and the specific product you are selling online.
• Present the principle(s) of persuasion you would use to sell this product, and justify why the principle(s) you chose would be best for your ad and target consumers.
• Explain what you would emphasize about the product to appeal to online consumers with low ego involvement and what you would emphasize to attract consumers with high ego involvement. In your response, be sure to demonstrate your understanding of ego involvement and what makes each group of consumers different.
• Select the specific advertising ethics that you were most mindful of in creating your ad, and explain your thinking.