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Briefly discuss two role transitions in your customer lifecycle and reflect on the resulting effect on your behavior (see 'Life Events' in Mathur et al.

Briefly discuss two role transitions in your customer lifecycle and reflect on the resulting effect on your behavior (see 'Life Events' in Mathur et al. [2003] Appendix for possible examples). How did you preferences change? What new behavior did you pick up, and what did you leave behind

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