1. Briefly do a Five Forces Analysis for Singapore Telecommunications Limited in the telecommunication industry (i.e., rate as high, medium, or low for the following five forces and provide factors to consider for your rating). (30 marks)

i) Rivalry

ii) Threat of new entrants

iii) Threat of substitute products

iv) Bargaining power of buyers

v) Bargaining power of suppliers

2. Based on your analysis, which competitive strategy do you recommend this company to adopt? Explain why? (10 marks)